Privacy Policy

Last updated: January 21, 2026

This Privacy Policy explains how Gruppo Cappelli, Inc. and VILLA CAPPELLI SOCIETÀ AGRICOLA S.A.S. DI CRUTCHFIELD STEVEN DAVID & C. (“we,” “us,” “our”) collect, use, and share personal information when you visit our websites, contact us, join our email list, book a stay or tour, or purchase products.

This policy applies to our websites and pages, including:

and any related pages, forms, booking links, and services that reference this Privacy Policy.

1) Who We Are (Data Controllers)

For purposes of applicable data protection laws, including the EU General Data Protection Regulation (GDPR), we act as joint data controllers.

Legal entities:

  • Gruppo Cappelli, Inc., United States of America

  • VILLA CAPPELLI SOCIETÀ AGRICOLA S.A.S. DI CRUTCHFIELD STEVEN DAVID & C., Italy

Contact emails:

  • info@vcvilla.com

  • info@villacappelli.com

2) What We Collect

Information you provide to us

Depending on how you interact with us, we may collect:

  • name, email address, phone number

  • booking details for stays and tours

  • dietary preferences or allergies you voluntarily provide

  • shipping and billing addresses for purchases

  • messages, inquiries, and correspondence

  • order history and booking history

Payment card details are processed securely by third-party payment providers and are not stored by us in full.

Information collected automatically

When you visit our sites, we may collect:

  • IP address, browser type, device information

  • pages viewed, time spent, referral sources

  • general location data (city or region level)

  • cookie and tracking data

Information from third parties

We may receive information from third-party services you use to interact with us, including booking platforms, payment processors, email services, and analytics or advertising platforms.

3) How We Use Your Information

We use personal information to:

  • process villa stays, tours, and product orders

  • send confirmations, updates, and essential service communications

  • respond to inquiries and provide customer support

  • deliver products and manage fulfillment

  • send marketing emails when you opt in

  • improve our websites, offerings, and guest experience

  • analyze website traffic and advertising performance

  • comply with legal, tax, and accounting obligations

4) Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA) or UK, we process your personal data based on:

  • Contract: to provide bookings, tours, and purchases you request

  • Consent: for marketing emails and non-essential cookies

  • Legitimate interests: to operate and improve our business, prevent fraud, and understand site usage

  • Legal obligations: accounting, tax, and regulatory requirements

5) Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • ensure proper website functionality

  • analyze site performance and usage

  • support advertising and remarketing campaigns

Depending on your location, you may be asked to consent to non-essential cookies. You can manage cookie preferences through our cookie banner or your browser settings.

6) Marketing Emails

If you opt in, we send emails through Kit.com (formerly ConvertKit). These may include updates about Italy, the villa, tours, and Villa Cappelli products.

You may unsubscribe at any time using the link in any email. Even if you unsubscribe, we may still send non-marketing messages related to bookings, orders, or important service updates.

7) Who We Share Your Information With

We share personal information only with trusted service providers necessary to operate our business, including:

  • Email marketing: Kit.com

  • Payments: Stripe, PayPal, SumUp

  • E-commerce platform: Shopify

  • Booking and reservations: Lodgify

  • Website hosting, analytics, and security providers

  • Advertising platforms: Meta (Facebook/Instagram) and Google

These providers process information only as needed to perform their services and are required to protect your data.

We may also share information when required by law or to protect our legal rights.

8) International Data Transfers

Your information may be processed outside your country of residence, including in the United States and the European Union. Where required, we rely on appropriate safeguards such as standard contractual clauses to protect international data transfers.

9) Data Retention

We retain personal information only for as long as necessary to:

  • fulfill bookings and orders

  • maintain business and financial records

  • comply with legal requirements

  • resolve disputes and enforce agreements

When no longer required, data is securely deleted or anonymized.

10) Your Rights

Depending on your location, you may have the right to:

  • access your personal data

  • request correction or deletion

  • object to or restrict certain processing

  • request data portability

  • withdraw consent at any time

Requests can be sent to:
info@vcvilla.com or info@villacappelli.com

You also have the right to lodge a complaint with your local data protection authority.

11) Children’s Privacy

Our websites and services are not intended for children under the age of 16, and we do not knowingly collect personal data from children.

12) Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. While no system is completely secure, we take data protection seriously and follow industry best practices.

13) Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

14) Contact Us

If you have questions about this Privacy Policy or your personal data, contact us at:
info@vcvilla.com or info@villacappelli.com